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  • January 5, 2012 » FDA & Social Media “Guidelines”

    By... Maureen Miller in FDA, Social Media Add Comment

    Lab Notes from the Innovation Lab
    FDA & Social Media “Guidelines”
    The FDA recently issued draft guidelines that impact how pharma can communicate in social media, but leaves many in the industry underwhelmed.
    The FDA publicly recognizes the value of the Internet and social media—and pharma—in public health. This, while small, is a step in the right direction.
    The

  • January 4, 2012 » Why I Do What I Do

    By... Jonathan Martyak in Agency Life Add Comment

    My inspiration and desire to help others comes from my mother. Her trying, inspirational, and triumphant battle with ovarian cancer started back in 1996. She had been having routine check-ups with her OB/GYN and given a clean bill of health time and time again…until a few months after one of her appointments when she started

  • December 21, 2011 » You’ll Shoot Your Eye Out!

    By... Maureen Miller in Customer Targeting, HCP RM, Strategy Add Comment

    Even Santa tells Ralphie, “you’ll shoot your eye out” when he asks for a BB gun. Patients who research information and therapies may hear a similar message from their doctors, but this situation is unacceptable.Over the course of life, people tend to want things that aren’t necessarily in their best interest. Like in the case

  • December 2, 2011 » Homecoming Queens and Party Boys

    By... Michael Ward in Social Media Add Comment

    Imagine yourself as a high school student in a new town where you don’t know anyone. After the first week of school, you manage to overhear that there’s a big party on Saturday night—and “everyone” will be there. You decide that this party is your big chance to meet everyone and introduce yourself.
    Welcome to Social

  • November 16, 2011 » My Dad is a Caregiver

    By... Trista Walker in Agency Life Add Comment

    MY DAD IS A CAREGIVER. Some people might say he was a caregiver, but I believe the title lingers long after your loved one has passed away—and stays with you for a lifetime. My dad was in the Carpenters Union for 35 years. When he retired in his mid-50s he became my mother’s full-time chauffeur,

  • November 7, 2011 » Why I Do What I Do

    By... Michael Ward in Agency Life Add Comment

    My story begins with my sister Laura, who was born with several debilitating medical problems, including kidney failure. Laura was not expected to ever leave the hospital—but she lived to be almost 35 years old, and she packed a lot into those years. She graduated from Penn State with a degree in Journalism (Laura was

  • October 6, 2011 » 24 Hours that Made a Difference

    By... Peter Nalen in Agency Life, Social Media Add Comment

    Too often in our jobs we become so focused on our day-to-day tasks that we lose sight of the bigger picture—why it is that we do what we do. This past week, I received a stirring reminder of the impact our line of work has on the lives of others.
    A posting on the website of

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