March 12, 2010 » Behavioral Targeting: What’s Next?

Behavioral and demographic targeted ads in the world of online advertising are nothing new to marketers, but for the average consumer and internet user, the reasons why they are seeing a particular ad is somewhat of an enigma. It all comes down to your internet history, or at least your history since the last time you cleared your cache. The sites you visit, the pages you view and in Gmail’s case the words you type in an email are all captured, and that information is used to display ads that are more relevant to your personal interests.