Blog » Interactive

  • February 1, 2011 » Getting More Out of Your Integrated Marketing Efforts – Part I

    Savvy marketers know that you get more bang for your buck by integrating your marketing efforts. Digital, TV, Print, OOH, Direct and PR all can play a unique role in a well thought out communications plan. Conversely, poor planning and minimal integration lead to an ineffective marketing campaign, frustrated partners and disappointing results. Just about

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