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  • August 2, 2011 » Three Tips For Rare Disease SEO

    By... Daniel Yacovino in Interactive Add Comment

    Having worked on and managed SEO campaigns in disease verticals as large as Parkinson’s disease, depression, and heartburn/acid reflux, I know with hard work that the traffic and conversions are there for the taking. Keyword research, time and time again, presents you with treatment/medication/medicine variations that have thousands of monthly searches. Sites with content dedicated

  • April 22, 2010 » Next Under the Knife… Pharma SEO

    By... Daniel Yacovino in FDA, Search 1 Comment

    The FDA finally took notice, this past April, of Paid Search when they decided to send out 40 letters to some of the most high profile pharma brands around. One letter that stood out among the bunch was received by Plavix, which in fact was a Paid Inclusion listing (which no longer exists) and not a Paid Search ad. This, in my mind, raises larger concern as to whether or not the FDA realizes what it stumbled upon, and if they will ever take an axe to the fine SERPs (Search Engine Results Page) that we pharma SEOs have crafted over the years?!

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