April 22, 2010 » Next Under the Knife… Pharma SEO

The FDA finally took notice, this past April, of Paid Search when they decided to send out 40 letters to some of the most high profile pharma brands around. One letter that stood out among the bunch was received by Plavix, which in fact was a Paid Inclusion listing (which no longer exists) and not a Paid Search ad. This, in my mind, raises larger concern as to whether or not the FDA realizes what it stumbled upon, and if they will ever take an axe to the fine SERPs (Search Engine Results Page) that we pharma SEOs have crafted over the years?!