Blog » Agency Life

  • January 4, 2012 » Why I Do What I Do

    By... Jonathan Martyak in Agency Life Add Comment

    My inspiration and desire to help others comes from my mother. Her trying, inspirational, and triumphant battle with ovarian cancer started back in 1996. She had been having routine check-ups with her OB/GYN and given a clean bill of health time and time again…until a few months after one of her appointments when she started

  • April 12, 2011 » Is Your Website Running On All Cylinders?

    By... Jonathan Martyak in Interactive 1 Comment

    My favorite hobby is cars and everything about them; from the engine to the cup-holders. When I think of upgrading websites, I can’t help but think of how they are similar to your car. For example, when purchasing a car new, there are various trim levels which can be added based on needs/wants and of

  • August 25, 2010 » What Determines Loyalty to a Brand? For Apple Loyalists its Emotion

    By... Jonathan Martyak in Branding Services, Strategy 1 Comment

    Brand loyalty is not a new or novel concept in the land of marketing.  But, why are people loyal to a brand?  Is it out of your sheer need for that product or service?  Is it value? Quality? Heritage? Or does your brand loyalty only extend as far as buying said product because it’s the

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