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February 5, 2010 » YouTube Killed the Television Star
By... Maureen Miller in Interactive, Social Media Add CommentThe audience for online video is proving itself insatiable, offering opportunities for sharing and connection on a global level previously unimaginable.
With viewers “tuning in” to watch video online, the consumption of broadcast content will continue to morph dramatically. Pepsi opted to skip advertising in the the most widely-viewed sports events to focus on social media efforts.
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