Blog » Analytics
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February 22, 2012 » Solve for the Patient Experience and Don’t Get Sidetracked
By... Michael Mayer in Analytics, Customer Targeting, Strategy Add CommentThroughout many marketing initiatives, Compass has found that the strategies and tactics that maximize product sales are also those that satisfy a patient need. This makes sense because if the patient is not benefiting in some way from what you are providing, why would they engage at all? Therefore, the goals of maximizing both sales
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October 18, 2010 » 5 Web Analytics Misconceptions: Are You a Victim?
By... Michael Mayer in Analytics, Interactive Add CommentThe Internet is overflowing with metrics that are collected and analyzed without a thought as to how they are calculated and the limits of what they infer. Web Analytics tends to use misleading language, e.g., “time” and “unique” metrics; pair this with a misunderstanding of the collection of these metrics and it leads to
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