Blog » Agency Life

  • October 6, 2011 » 24 Hours that Made a Difference

    By... Peter Nalen in Agency Life, Social Media Add Comment

    Too often in our jobs we become so focused on our day-to-day tasks that we lose sight of the bigger picture—why it is that we do what we do. This past week, I received a stirring reminder of the impact our line of work has on the lives of others.
    A posting on the website of

  • September 21, 2011 » An Invitation to Compass’ 5th Annual Innovation Lab: Translating the Patient Experience into Commercial Success

    By... Peter Nalen in Branding Services, Customer Targeting, News, Social Media, Strategy Add Comment

    The rare disease space presents unique challenges and opportunities for companies bringing orphan drugs to market. Patients and caregivers are the key stakeholders. As a result, social media landscape analysis and advocacy insight research is critically important to understanding the patient experience—and to optimize each connection point between the patient and the brand. Challenges such

  • August 9, 2011 » When Perception is Reality Take Action

    By... Peter Nalen in Customer Targeting, Strategy Add Comment

    As attention increases on the rare disease space there are specific approaches that need to be followed and well understood to ensure success. The most important is to deeply understand and internalize the patent experience, and then consider how your therapy can and will fit into that experience. This includes pricing, patient support, payor issues,

  • December 1, 2010 » Why Video? Why Now?

    By... Peter Nalen in Interactive, Strategy Add Comment

    Did you know—YouTube has grown to become the #2 search engine after Google. In fact, nearly 20% of all online searches are now conducted on the video-sharing website. This helps explain why more and more marketers are leveraging the power of video to promote their brands.
    As a marketing tool, video offers distinct advantages. It demands

  • October 20, 2010 » Push Me Pull You

    By... Peter Nalen in Interactive, Strategy Add Comment

    Few of you are old enough to remember this Dr. Doolittle, two-headed, camel-like animal, but some may recall a time when there were about 8 TV channels, prime-time TV ruled and there was no Internet. Well times have changed and with them, the entire way we reach our targets and market to them.
    At the risk

  • October 20, 2010 » Compass Healthcare Marketers Wins Silver MM&M Award

    By... Peter Nalen in News Add Comment

    PRINCETON, N.J., October 19, 2010 — Compass Healthcare Marketers was honored to receive the Silver Award for Best Disease/Education Website from Medical Marketing & Media (MM&M).
    The award recognizes the outstanding contributions made on www.pku.com, an unbranded community website that leverages the strength of social media to unite members of the Phenylketonuria or PKU community. The

  • September 20, 2010 » Compass Healthcare Marketers to Open New West Coast Office

    By... Peter Nalen in News Add Comment

    Compass Healthcare Marketers is excited to announce that it has opened its first satellite office in the San Francisco area.
    “Our primary reason for this expansion is to better service the needs of our growing client base in California,” said Kristin M. Keller, Executive Vice President of Compass Healthcare Marketers, who has relocated to the area

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RECENT NEWS
  • Sep 21
    An Invitation to Compass’ 5th Annual Innovation Lab: Translating the Patient Experience into Commercial Success
    Learn More »
  • Oct 20
    Compass Healthcare Marketers Wins Silver MM&M Award
    Learn More »
  • Sep 20
    Compass Healthcare Marketers to Open New West Coast Office
    Learn More »