July 22, 2010 » Compass Healthcare Communications Changes Its Name to Compass Healthcare Marketers

New Name Reflects Greater Breadth of Agency Solutions

PRINCETON, N.J., April 23, 2010 — Compass Healthcare Communications announced today that it has changed its name to Compass Healthcare Marketers.

April 27, 2010 » Branding: What is Brand?

NIKE. Coke. Budweiser. What do these powerful brands have in common? Each is a single entity that lives in the minds of its target audience(s). Each captures qualities both rational and emotive.

At Compass, we believe that a brand is not a benefit, a formula, a name, or a logo. A brand is a contract with your targets.

January 29, 2010 » Innovation Labs Recap > HCP RM: The New Industry Buzzword?

Everywhere in the industry these days, you hear talk about Healthcare Professional Relationship Marketing (HCP RM), Non-personal Promotion (NPP), and Channel Preference Marketing (CRM). Nearly every company has these programs on their “to do” list, but few are actually implementing them. Why is this? On November 4, 2009, Compass Healthcare Communications hosted its Innovation Lab Series workshop in Princeton, assembling a team of participants and expert panelists to discuss this very topic.

December 21, 2009 » HCP RM: Ensuring HCP Adoption

As you design and roll out your RM program it is essential to recognize the behaviors and needs of each segment to whom you are reaching. Remember different people like to learn via different channels. Some like the interaction of a face to face visit, some like to use the phone, others still like the

December 17, 2009 » HCP RM: 3 Tips To Ensure Internal Adoption

Abandon political silos. Beware the turf battles that may ensue, although this may be easier said than done.  Chances are, a lot of hands will be touching your RM program, and there will be many interested, affected and

December 15, 2009 » HCP RM: 3 Tips To Start

Identify leadership, budget, and resources: One of the biggest challenges to implementation, especially in larger pharmaceutical companies is: Who is going to lead the initiative? Who owns this “new” program? The brand? The sales force?

December 10, 2009 » HCP RM: 2010’s #1 To Do

Everywhere in the industry these days, you hear talk about Healthcare Professional Relationship Marketing (HCP RM), Non-personal Promotion (NPP), and Channel Preference Marketing (CRM). Nearly every company has these programs on their “to do” list, but few are actually implementing them. Why is this? On November 4, 2009, Compass Healthcare Communications hosted its Innovation Lab