Blog » HCP RM

  • December 21, 2009 » HCP RM: Ensuring HCP Adoption

    By... Peter Nalen in HCP RM 1 Comment

    As you design and roll out your RM program it is essential to recognize the behaviors and needs of each segment to whom you are reaching. Remember different people like to learn via different channels. Some like the interaction of a face to face visit, some like to use the phone, others still like the

  • December 17, 2009 » HCP RM: 3 Tips To Ensure Internal Adoption

    By... Peter Nalen in HCP RM Add Comment

    Abandon political silos. Beware the turf battles that may ensue, although this may be easier said than done.  Chances are, a lot of hands will be touching your RM program, and there will be many interested, affected and

  • December 15, 2009 » HCP RM: 3 Tips To Start

    By... Peter Nalen in HCP RM Add Comment

    Identify leadership, budget, and resources: One of the biggest challenges to implementation, especially in larger pharmaceutical companies is: Who is going to lead the initiative? Who owns this “new” program? The brand? The sales force?

  • December 10, 2009 » HCP RM: 2010’s #1 To Do

    By... Peter Nalen in HCP RM Add Comment

    Everywhere in the industry these days, you hear talk about Healthcare Professional Relationship Marketing (HCP RM), Non-personal Promotion (NPP), and Channel Preference Marketing (CRM). Nearly every company has these programs on their “to do” list, but few are actually implementing them. Why is this? On November 4, 2009, Compass Healthcare Communications hosted its Innovation Lab

  • December 8, 2009 » Will “New Media” Replace “Traditional Media”

    By... Peter Nalen in HCP RM, Interactive, Mobile Media, Social Media Add Comment

    Of Course! It always has and always will.
    The growth and usage of “new media tools” will always surpass and ultimately replace “traditional methods”. Smoke signals were replaced by guys with sandwich boards, who were replaced by newspapers, then radio then print and TV. There will always be a constant evolution. Marketing doesn’t change, the mediums

  • November 1, 2009 » Mobile Marketing for Pharma: An Innovation Lab Whitepaper

    By... Peter Nalen in News 1 Comment

    In May, Compass Healthcare Communications gathered together some of the Mobile Marketing industry’s leading authorities to participate in its Innovation Lab Series. The Series provides insight and guidance about emerging marketing trends and how to successfully apply them. More than a passive “sit and listen” meeting, it is an engaging and interactive session from which

  • October 1, 2009 » Making Big Waves

    By... Peter Nalen in News Add Comment

    To many marketers, the challenge would seem nearly impossible: introduce a specialty product into a category dominated by a well-established player, and into a marketplace largely satisfied with the existing standard of care. Such was the situation that Tercica, Inc., a subsidiary of the Ipsen Group, found itself in as it prepared to launch Somatuline

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