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  • June 17, 2011 » Google can’t answer the question “Do I need stitches” but they’re getting close

    By... Robert Johnstone in Interactive, Search Add Comment

    By now, you may have been exposed to some form of reverse image search—TinEye and Google Goggles are probably the most popular right now. Currently, neither really benefits your health, but Google’s latest addition takes the next step toward patient empowerment.
    TinEye is great if you want to know where an image is from or if

  • March 5, 2010 » Power to the People

    By... Robert Johnstone in HCP RM, Search Add Comment

    It may seem like an uphill battle. How could a patient change the way a physician prescribes? Believe me, I’ve heard it many times before. “We don’t focus on patients,” and “Our only real target is physicians – patients don’t matter.” Really? That sounds like a great strategy – for 1997. Let’s keep up with the times, people. Consumers are hungry for information.

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