September 7, 2011 » History of Pharmaceutical Marketing: Evolution and Increased Importance in the Rare and Orphan Disease Space

The Pharma industry has come a long way since 754 A.D. when Arabian pharmacists opened the first documented drugstore, which was likely filled with herbs, healing plants, and other mysterious remedies.
The sale of miracle cures, many of which had low success rates, was common in history. Before scientific advances, Pharma products and their sales were