Blog » Acquisition

  • December 20, 2010 » Patient-Centric Care

    While catching up on my plane reading today I came across the September 2010 MM&M article “GSK restructures bonuses for reps” and I was really intrigued by the incredible paradigm shift they’ve undergone at that organization.
    From the article:
    “Robert Nauman, principal at BioPharma Advisers and a former GSK marketing director, said the decision reflects the shift

  • December 7, 2010 » Meaningful Content

    We spend millions on market research to understand what our customers want and need. We spend millions on message testing. We spend millions on execution. But when was the last time you looked at a program and said “wow…that is rich; as a customer, I would feel fulfilled”?
    The sad reality is that, for all the

  • Sep 06
    Edimer To Develop Innovative Disease Awareness Campaign In Support Of EDI200 Clinical Trial Recruitment
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  • Aug 22
    Update from the 7th Annual Rare Disease and Orphan Drug Leadership Congress – Philadelphia, PA | July 2012
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  • Feb 24
    Super Bowl Champions and Real Heroes
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