Blog » Acquisition
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December 20, 2010 » Patient-Centric Care
While catching up on my plane reading today I came across the September 2010 MM&M article “GSK restructures bonuses for reps” and I was really intrigued by the incredible paradigm shift they’ve undergone at that organization.
From the article:
“Robert Nauman, principal at BioPharma Advisers and a former GSK marketing director, said the decision reflects the shift -
December 7, 2010 » Meaningful Content
We spend millions on market research to understand what our customers want and need. We spend millions on message testing. We spend millions on execution. But when was the last time you looked at a program and said “wow…that is rich; as a customer, I would feel fulfilled”?
The sad reality is that, for all the
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