Blog » Interactive

  • September 7, 2011 » History of Pharmaceutical Marketing: Evolution and Increased Importance in the Rare and Orphan Disease Space

    The Pharma industry has come a long way since 754 A.D. when Arabian pharmacists opened the first documented drugstore, which was likely filled with herbs, healing plants, and other mysterious remedies.
    The sale of miracle cures, many of which had low success rates, was common in history. Before scientific advances, Pharma products and their sales were

  • August 2, 2011 » Three Tips For Rare Disease SEO

    Having worked on and managed SEO campaigns in disease verticals as large as Parkinson’s disease, depression, and heartburn/acid reflux, I know with hard work that the traffic and conversions are there for the taking. Keyword research, time and time again, presents you with treatment/medication/medicine variations that have thousands of monthly searches. Sites with content dedicated

  • June 17, 2011 » Google can’t answer the question “Do I need stitches” but they’re getting close

    By now, you may have been exposed to some form of reverse image search—TinEye and Google Goggles are probably the most popular right now. Currently, neither really benefits your health, but Google’s latest addition takes the next step toward patient empowerment.
    TinEye is great if you want to know where an image is from or if

  • April 12, 2011 » Is Your Website Running On All Cylinders?

    My favorite hobby is cars and everything about them; from the engine to the cup-holders. When I think of upgrading websites, I can’t help but think of how they are similar to your car. For example, when purchasing a car new, there are various trim levels which can be added based on needs/wants and of

  • March 7, 2011 » Making Brand Sites Work

    Nearly all patients turn to health websites and online communities when researching medical conditions and therapies.  Patients appreciate these sites for credible, non-promotional information.  They value the connections and shared experiences of online communities.
    Only about one in seven patients will visit a brand site when researching health information.  While this may be a disheartening statistic

  • February 16, 2011 » What Bathrooms Have to Do With Websites

    It’s a common occurrence in our daily routine. We have 5 minutes in between meetings and the bio break alarm we’ve been ignoring can’t be ignored any longer.
    While most are washing up and thinking about how they forgot to print the agenda, I’m cursing the bathroom sink designer under my breath. It’s not that I

  • February 1, 2011 » Getting More Out of Your Integrated Marketing Efforts – Part I

    Savvy marketers know that you get more bang for your buck by integrating your marketing efforts. Digital, TV, Print, OOH, Direct and PR all can play a unique role in a well thought out communications plan. Conversely, poor planning and minimal integration lead to an ineffective marketing campaign, frustrated partners and disappointing results. Just about

  • Sep 06
    Edimer To Develop Innovative Disease Awareness Campaign In Support Of EDI200 Clinical Trial Recruitment
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  • Aug 22
    Update from the 7th Annual Rare Disease and Orphan Drug Leadership Congress – Philadelphia, PA | July 2012
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  • Feb 24
    Super Bowl Champions and Real Heroes
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