Blog » FDA

  • January 10, 2011 » Online Video: Planning for Regulatory and Marketing Success

    By... Maureen Miller in FDA, Interactive, Strategy Add Comment

    Integrating video in branded or disease education campaigns is an effective way to encourage patients, caregivers and healthcare professionals to engage and act. Eight out of ten Internet users in the U.S. view online video, and six out of ten pharma consumers indicate a demand for health videos. The ROI is concrete:

  • December 1, 2010 » Why Video? Why Now?

    By... Peter Nalen in Interactive, Strategy Add Comment

    Did you know—YouTube has grown to become the #2 search engine after Google. In fact, nearly 20% of all online searches are now conducted on the video-sharing website. This helps explain why more and more marketers are leveraging the power of video to promote their brands.
    As a marketing tool, video offers distinct advantages. It demands

  • October 20, 2010 » Push Me Pull You

    By... Peter Nalen in Interactive, Strategy Add Comment

    Few of you are old enough to remember this Dr. Doolittle, two-headed, camel-like animal, but some may recall a time when there were about 8 TV channels, prime-time TV ruled and there was no Internet. Well times have changed and with them, the entire way we reach our targets and market to them.
    At the risk

  • October 18, 2010 » 5 Web Analytics Misconceptions: Are You a Victim?

    By... Michael Mayer in Analytics, Interactive Add Comment

    The Internet is overflowing with metrics that are collected and analyzed without a thought as to how they are calculated and the limits of what they infer. Web Analytics tends to use misleading language, e.g., “time” and “unique” metrics; pair this with a misunderstanding of the collection of these metrics and it leads to

  • August 30, 2010 » How NOT to Build an Unbranded Website

    By... Peter Nalen in FDA, Interactive Add Comment

    There’s a fundamental rule in marketing drug products: if you share positive information about your brand you also need to share the negative. This rule applies equally to branded sites as well as to unbranded or disease awareness sites in which there is a significant discussion of treatment class and products.
    In February 2004, the US

  • August 10, 2010 » Taking Advantage of YouTube Provides More Exposure and More Communication to Patients

    By... Summer Intern (Julie Feinerman) in Interactive, Social Media 2 Comments

    Companies that are putting videos on their websites should consider posting them to YouTube to gain more visibility. YouTube is a force of the future and can be used as a highly effective marketing tool for companies looking to expand their audience base. As interactive media expands, companies can make use out of popular web-based outlets to better reach and inform their audiences while positioning themselves to meet their needs in this growing digital world.

  • March 22, 2010 » Project Delivery: 3 Ways to Avoid Costly Overruns

    By... Trista Walker in Interactive, Strategy Add Comment

    Top of mind for each of our clients is achieving a high-value result that is both timely and delivered within ever-tightening budget constraints. At Compass, we are constantly evaluating our delivery process to uncover ways to increase our efficiency and timeliness. We also do our best to educate our clients on how they can help. The following are three quick tips I can offer from experience in managing the delivery of interactive programs for nearly 15 years.

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