Blog » Mobile Media
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April 2, 2010 » The iPad Cometh, Should Pharma Care?
By... Tim Graham in Mobile Media, Strategy 1 CommentThe iPad has been one of the most anticipated gadgets to come about since the iPhone in June, 2007. To quote the Wall Street Journal, “Last time there was this much excitement over a tablet, it had some commandments written on it.”
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December 8, 2009 » Will “New Media” Replace “Traditional Media”
By... Peter Nalen in HCP RM, Interactive, Mobile Media, Social Media Add CommentOf Course! It always has and always will.
The growth and usage of “new media tools” will always surpass and ultimately replace “traditional methods”. Smoke signals were replaced by guys with sandwich boards, who were replaced by newspapers, then radio then print and TV. There will always be a constant evolution. Marketing doesn’t change, the mediums
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