July 22, 2010 » Compass Healthcare Communications Changes Its Name to Compass Healthcare Marketers

New Name Reflects Greater Breadth of Agency Solutions

PRINCETON, N.J., April 23, 2010 — Compass Healthcare Communications announced today that it has changed its name to Compass Healthcare Marketers.

January 29, 2010 » Innovation Labs Recap > HCP RM: The New Industry Buzzword?

Everywhere in the industry these days, you hear talk about Healthcare Professional Relationship Marketing (HCP RM), Non-personal Promotion (NPP), and Channel Preference Marketing (CRM). Nearly every company has these programs on their “to do” list, but few are actually implementing them. Why is this? On November 4, 2009, Compass Healthcare Communications hosted its Innovation Lab Series workshop in Princeton, assembling a team of participants and expert panelists to discuss this very topic.

November 1, 2009 » Mobile Marketing for Pharma: An Innovation Lab Whitepaper

In May, Compass Healthcare Communications gathered together some of the Mobile Marketing industry’s leading authorities to participate in its Innovation Lab Series. The Series provides insight and guidance about emerging marketing trends and how to successfully apply them. More than a passive “sit and listen” meeting, it is an engaging and interactive session from which

October 1, 2009 » Making Big Waves

To many marketers, the challenge would seem nearly impossible: introduce a specialty product into a category dominated by a well-established player, and into a marketplace largely satisfied with the existing standard of care. Such was the situation that Tercica, Inc., a subsidiary of the Ipsen Group, found itself in as it prepared to launch Somatuline