September 21, 2011 » An Invitation to Compass’ 5th Annual Innovation Lab: Translating the Patient Experience into Commercial Success

The rare disease space presents unique challenges and opportunities for companies bringing orphan drugs to market. Patients and caregivers are the key stakeholders. As a result, social media landscape analysis and advocacy insight research is critically important to understanding the patient experience—and to optimize each connection point between the patient and the brand. Challenges such

October 20, 2010 » Compass Healthcare Marketers Wins Silver MM&M Award

PRINCETON, N.J., October 19, 2010 — Compass Healthcare Marketers was honored to receive the Silver Award for Best Disease/Education Website from Medical Marketing & Media (MM&M).
The award recognizes the outstanding contributions made on www.pku.com, an unbranded community website that leverages the strength of social media to unite members of the Phenylketonuria or PKU community. The

September 20, 2010 » Compass Healthcare Marketers to Open New West Coast Office

Compass Healthcare Marketers is excited to announce that it has opened its first satellite office in the San Francisco area.
“Our primary reason for this expansion is to better service the needs of our growing client base in California,” said Kristin M. Keller, Executive Vice President of Compass Healthcare Marketers, who has relocated to the area

July 22, 2010 » Compass Healthcare Communications Changes Its Name to Compass Healthcare Marketers

New Name Reflects Greater Breadth of Agency Solutions

PRINCETON, N.J., July 22, 2010 — Compass Healthcare Communications announced today that it has changed its name to Compass Healthcare Marketers.

January 29, 2010 » Innovation Labs Recap > HCP RM: The New Industry Buzzword?

Everywhere in the industry these days, you hear talk about Healthcare Professional Relationship Marketing (HCP RM), Non-personal Promotion (NPP), and Channel Preference Marketing (CRM). Nearly every company has these programs on their “to do” list, but few are actually implementing them. Why is this? On November 4, 2009, Compass Healthcare Communications hosted its Innovation Lab Series workshop in Princeton, assembling a team of participants and expert panelists to discuss this very topic.

November 1, 2009 » Mobile Marketing for Pharma: An Innovation Lab Whitepaper

In May, Compass Healthcare Communications gathered together some of the Mobile Marketing industry’s leading authorities to participate in its Innovation Lab Series. The Series provides insight and guidance about emerging marketing trends and how to successfully apply them. More than a passive “sit and listen” meeting, it is an engaging and interactive session from which

October 1, 2009 » Making Big Waves

To many marketers, the challenge would seem nearly impossible: introduce a specialty product into a category dominated by a well-established player, and into a marketplace largely satisfied with the existing standard of care. Such was the situation that Tercica, Inc., a subsidiary of the Ipsen Group, found itself in as it prepared to launch Somatuline