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June 17, 2011 » Google can’t answer the question “Do I need stitches” but they’re getting close

By... Robert Johnstone in Interactive, Search Add Comment

By now, you may have been exposed to some form of reverse image search—TinEye and Google Goggles are probably the most popular right now. Currently, neither really benefits your health, but Google’s latest addition takes the next step toward patient empowerment.
TinEye is great if you want to know where an image is from or if
April 22, 2010 » Next Under the Knife… Pharma SEO

By... Daniel Yacovino in FDA, Search 1 Comment

The FDA finally took notice, this past April, of Paid Search when they decided to send out 40 letters to some of the most high profile pharma brands around. One letter that stood out among the bunch was received by Plavix, which in fact was a Paid Inclusion listing (which no longer exists) and not a Paid Search ad. This, in my mind, raises larger concern as to whether or not the FDA realizes what it stumbled upon, and if they will ever take an axe to the fine SERPs (Search Engine Results Page) that we pharma SEOs have crafted over the years?!
March 5, 2010 » Power to the People

By... Robert Johnstone in HCP RM, Search Add Comment

It may seem like an uphill battle. How could a patient change the way a physician prescribes? Believe me, I’ve heard it many times before. “We don’t focus on patients,” and “Our only real target is physicians – patients don’t matter.” Really? That sounds like a great strategy – for 1997. Let’s keep up with the times, people. Consumers are hungry for information.

June 17, 2011 » Google can’t answer the question “Do I need stitches” but they’re getting close

April 22, 2010 » Next Under the Knife… Pharma SEO

March 5, 2010 » Power to the People

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