August 10, 2010 » Taking Advantage of YouTube Provides More Exposure and More Communication to Patients

Companies that are putting videos on their websites should consider posting them to YouTube to gain more visibility. YouTube is a force of the future and can be used as a highly effective marketing tool for companies looking to expand their audience base. As interactive media expands, companies can make use out of popular web-based outlets to better reach and inform their audiences while positioning themselves to meet their needs in this growing digital world.

February 5, 2010 » YouTube Killed the Television Star

The audience for online video is proving itself insatiable, offering opportunities for sharing and connection on a global level previously unimaginable.

With viewers “tuning in” to watch video online, the consumption of broadcast content will continue to morph dramatically. Pepsi opted to skip advertising in the the most widely-viewed sports events to focus on social media efforts.

December 8, 2009 » Will “New Media” Replace “Traditional Media”

Of Course! It always has and always will.
The growth and usage of “new media tools” will always surpass and ultimately replace “traditional methods”. Smoke signals were replaced by guys with sandwich boards, who were replaced by newspapers, then radio then print and TV. There will always be a constant evolution. Marketing doesn’t change, the mediums