Blog » Customer Targeting
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December 21, 2011 » You’ll Shoot Your Eye Out!
By... Maureen Miller in Customer Targeting, HCP RM, Strategy Add CommentEven Santa tells Ralphie, “you’ll shoot your eye out” when he asks for a BB gun. Patients who research information and therapies may hear a similar message from their doctors, but this situation is unacceptable.Over the course of life, people tend to want things that aren’t necessarily in their best interest. Like in the case
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September 21, 2011 » An Invitation to Compass’ 5th Annual Innovation Lab: Translating the Patient Experience into Commercial Success
By... Peter Nalen in Branding Services, Customer Targeting, News, Social Media, Strategy Add CommentThe rare disease space presents unique challenges and opportunities for companies bringing orphan drugs to market. Patients and caregivers are the key stakeholders. As a result, social media landscape analysis and advocacy insight research is critically important to understanding the patient experience—and to optimize each connection point between the patient and the brand. Challenges such
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August 9, 2011 » When Perception is Reality Take Action
By... Peter Nalen in Customer Targeting, Strategy Add CommentAs attention increases on the rare disease space there are specific approaches that need to be followed and well understood to ensure success. The most important is to deeply understand and internalize the patent experience, and then consider how your therapy can and will fit into that experience. This includes pricing, patient support, payor issues,
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April 4, 2011 » Mainstream Media Recognizes Social Shift Towards Patient Empowerment
By... Kristin Keller in Strategy Add CommentI heard a story on NPR this morning that was an incredibly moving validation of our view on how the patient-physician dynamic is changing, specifically within the rare disease space, and how empowered patients are becoming the norm. It was eerie – the piece read like a case study we would showcase. It began:
“People who -
January 10, 2011 » Online Video: Planning for Regulatory and Marketing Success
By... Maureen Miller in FDA, Interactive, Strategy Add CommentIntegrating video in branded or disease education campaigns is an effective way to encourage patients, caregivers and healthcare professionals to engage and act. Eight out of ten Internet users in the U.S. view online video, and six out of ten pharma consumers indicate a demand for health videos. The ROI is concrete:
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December 1, 2010 » Why Video? Why Now?
By... Peter Nalen in Interactive, Strategy Add CommentDid you know—YouTube has grown to become the #2 search engine after Google. In fact, nearly 20% of all online searches are now conducted on the video-sharing website. This helps explain why more and more marketers are leveraging the power of video to promote their brands.
As a marketing tool, video offers distinct advantages. It demands -
October 20, 2010 » Push Me Pull You
By... Peter Nalen in Interactive, Strategy Add CommentFew of you are old enough to remember this Dr. Doolittle, two-headed, camel-like animal, but some may recall a time when there were about 8 TV channels, prime-time TV ruled and there was no Internet. Well times have changed and with them, the entire way we reach our targets and market to them.
At the risk
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RECENT POSTS
- Jan 05
FDA & Social Media “Guidelines”
Learn More » - Jan 04
Why I Do What I Do
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You’ll Shoot Your Eye Out!
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