September 12, 2011 » Why I Do What I Do

The other day, my four-year-old son asked me why I have a job. (He asked in that earnest and sincere way that only a four year old could: “Daddy … why do you work?”) I started to answer his question with a typical response a father would give to his son: “I work so I

September 7, 2011 » History of Pharmaceutical Marketing: Evolution and Increased Importance in the Rare and Orphan Disease Space

The Pharma industry has come a long way since 754 A.D. when Arabian pharmacists opened the first documented drugstore, which was likely filled with herbs, healing plants, and other mysterious remedies.
The sale of miracle cures, many of which had low success rates, was common in history. Before scientific advances, Pharma products and their sales were

August 26, 2011 » Facebook and Pharma: Some Continue to Love the One You’re With

Facebook recently implemented changes for pharma pages, forcing companies that have an unbranded disease or corporate page to allow users to comment on posts. Facebook did this to encourage an “authentic, engaging, two-way dialogue” for people and the companies they interact with on the social-networking site.

This new policy came into effect last week (Aug. 15),

August 22, 2011 » The Importance of Account Planning

After completing my junior year in college, I could finally say I had taken that one class that confirmed my belief that Marketing was the right major for me. Maybe it’s cliché, but I feel like everyone has had that one class or one teacher that allowed them to see why they chose their particular

August 9, 2011 » When Perception is Reality Take Action

As attention increases on the rare disease space there are specific approaches that need to be followed and well understood to ensure success. The most important is to deeply understand and internalize the patent experience, and then consider how your therapy can and will fit into that experience. This includes pricing, patient support, payor issues,

August 2, 2011 » Three Tips For Rare Disease SEO

Having worked on and managed SEO campaigns in disease verticals as large as Parkinson’s disease, depression, and heartburn/acid reflux, I know with hard work that the traffic and conversions are there for the taking. Keyword research, time and time again, presents you with treatment/medication/medicine variations that have thousands of monthly searches. Sites with content dedicated

June 17, 2011 » Google can’t answer the question “Do I need stitches” but they’re getting close

By now, you may have been exposed to some form of reverse image search—TinEye and Google Goggles are probably the most popular right now. Currently, neither really benefits your health, but Google’s latest addition takes the next step toward patient empowerment.
TinEye is great if you want to know where an image is from or if