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  • January 29, 2010 » HCP RM: Let’s Not Repeat The Same Mistakes

    By... Kristin Keller in HCP RM 1 Comment

    As we have been discussing on our blog, many pharma companies have been contemplating the implementation of HCP RM programs, although very few have made any concrete progress. The initial steps companies have been taking are all too familiar, however, and I am concerned that the industry may follow the same path that they followed in the adoption of interactive marketing back in the late 90s/early 2000s.

  • January 20, 2010 » The Life of a Road Warrior Survivor

    By... Justin Mathews in Agency Life Add Comment

    Are you a road warrior? Chances are if you are in Account Services within the agency world, you are going to have to be on the road at some point in time. One creamer and sugar at a time on your plane ride, strange hotel rooms that always have something quirky about them, high priced EVERYTHING, and never enough sleep. Trust me, I know how it is.

  • December 21, 2009 » HCP RM: Ensuring HCP Adoption

    By... Peter Nalen in HCP RM 1 Comment

    As you design and roll out your RM program it is essential to recognize the behaviors and needs of each segment to whom you are reaching. Remember different people like to learn via different channels. Some like the interaction of a face to face visit, some like to use the phone, others still like the

  • December 17, 2009 » HCP RM: 3 Tips To Ensure Internal Adoption

    By... Peter Nalen in HCP RM Add Comment

    Abandon political silos. Beware the turf battles that may ensue, although this may be easier said than done.  Chances are, a lot of hands will be touching your RM program, and there will be many interested, affected and

  • December 15, 2009 » HCP RM: 3 Tips To Start

    By... Peter Nalen in HCP RM Add Comment

    Identify leadership, budget, and resources: One of the biggest challenges to implementation, especially in larger pharmaceutical companies is: Who is going to lead the initiative? Who owns this “new” program? The brand? The sales force?

  • December 10, 2009 » HCP RM: 2010’s #1 To Do

    By... Peter Nalen in HCP RM Add Comment

    Everywhere in the industry these days, you hear talk about Healthcare Professional Relationship Marketing (HCP RM), Non-personal Promotion (NPP), and Channel Preference Marketing (CRM). Nearly every company has these programs on their “to do” list, but few are actually implementing them. Why is this? On November 4, 2009, Compass Healthcare Communications hosted its Innovation Lab

  • December 8, 2009 » Will “New Media” Replace “Traditional Media”

    By... Peter Nalen in HCP RM, Interactive, Mobile Media, Social Media Add Comment

    Of Course! It always has and always will.
    The growth and usage of “new media tools” will always surpass and ultimately replace “traditional methods”. Smoke signals were replaced by guys with sandwich boards, who were replaced by newspapers, then radio then print and TV. There will always be a constant evolution. Marketing doesn’t change, the mediums

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