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August 9, 2011 » When Perception is Reality Take Action
By... Peter Nalen in Customer Targeting, Strategy Add CommentAs attention increases on the rare disease space there are specific approaches that need to be followed and well understood to ensure success. The most important is to deeply understand and internalize the patent experience, and then consider how your therapy can and will fit into that experience. This includes pricing, patient support, payor issues,
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August 2, 2011 » Three Tips For Rare Disease SEO
By... Daniel Yacovino in Interactive Add CommentHaving worked on and managed SEO campaigns in disease verticals as large as Parkinson’s disease, depression, and heartburn/acid reflux, I know with hard work that the traffic and conversions are there for the taking. Keyword research, time and time again, presents you with treatment/medication/medicine variations that have thousands of monthly searches. Sites with content dedicated
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June 17, 2011 » Google can’t answer the question “Do I need stitches” but they’re getting close
By... Robert Johnstone in Interactive, Search Add CommentBy now, you may have been exposed to some form of reverse image search—TinEye and Google Goggles are probably the most popular right now. Currently, neither really benefits your health, but Google’s latest addition takes the next step toward patient empowerment.
TinEye is great if you want to know where an image is from or if -
April 12, 2011 » Is Your Website Running On All Cylinders?
By... Jonathan Martyak in Interactive 1 CommentMy favorite hobby is cars and everything about them; from the engine to the cup-holders. When I think of upgrading websites, I can’t help but think of how they are similar to your car. For example, when purchasing a car new, there are various trim levels which can be added based on needs/wants and of
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April 4, 2011 » Mainstream Media Recognizes Social Shift Towards Patient Empowerment
By... Kristin Keller in Strategy Add CommentI heard a story on NPR this morning that was an incredibly moving validation of our view on how the patient-physician dynamic is changing, specifically within the rare disease space, and how empowered patients are becoming the norm. It was eerie – the piece read like a case study we would showcase. It began:
“People who -
April 1, 2011 » Research Findings: SURVIVAL RATES AMONG RANDOMLY ASSIGNED PREDATORS AND PREY IN A TIGHTLY CONFINED SPACE
By... Michael Ward in Agency Life 4 CommentsMWard, BWeinstein, BKopceuch, AAbraham, et al.
ABSTRACT
A random, blindfolded, off-centered trial to determine survival rates among predators (n=46) and prey (n=51) that have been intermixed and transported in a tightly confined space. Blindfolded investigators selected a random container of Stauffer’s Animal Crackers (Figure 1) from a local supermarket1 with the intention of isolating factors that impact -
March 29, 2011 » Who Does What by When? – Concepts for Work and Life
By... Joe Gruginski in Agency Life Add CommentAs a project manager, my work life revolves around a simple concept: Who does what by when?
Seems easy, right? However, it’s harder than you might think to get people to think this way. David Allen, author of Getting Things Done, Ready for Anything, and Making It All Work, talks often about a “natural planning model.”
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