Comments for Compass Healthcare Marketers http://www.compasshc.com Compass Healthcare Marketers Mon, 03 May 2010 14:35:27 -0500 http://wordpress.org/?v=2.8.6 hourly 1 Comment on Next Under the Knife… Pharma SEO by Alphonse Fekalione http://www.compasshc.com/blog/next-under-the-knife-pharma-seo/22/04/2010/comment-page-1/#comment-3713 Alphonse Fekalione Mon, 03 May 2010 14:35:27 +0000 http://www.compasshc.com/?p=365#comment-3713 I have to whole-heartedly agree with Mr. Loretucci. The Article by Mr. Yacovino was very fascinating. He seems to have an uncanny ability to make what would could be a potentially dry, hard to understand topic more understandable by using terms such as "pretty sweet". As a gentleman who is unfamiliar with this topic, I appreciate Mr. Yacovino's use of lay-man's terms to make this more appealing to the general public. This article is one of the best that I have read in a long time. Kudos to you, Sir! Grazie! I have to whole-heartedly agree with Mr. Loretucci. The Article by Mr. Yacovino was very fascinating. He seems to have an uncanny ability to make what would could be a potentially dry, hard to understand topic more understandable by using terms such as “pretty sweet”. As a gentleman who is unfamiliar with this topic, I appreciate Mr. Yacovino’s use of lay-man’s terms to make this more appealing to the general public.

This article is one of the best that I have read in a long time. Kudos to you, Sir!

Grazie!

]]> Comment on Branding: What is Brand? by Steven Goldstein http://www.compasshc.com/blog/branding-what-is-brand/27/04/2010/comment-page-1/#comment-3085 Steven Goldstein Fri, 30 Apr 2010 16:10:54 +0000 http://www.compasshc.com/?p=392#comment-3085 Peter: Great assessment of the new opportunities marketers face to foster the most meaningful discussions and interactions of a brand with its many (and sometimes disparate) customer segments. Once positioning and messaging are determined, the next big challenges health care marketers face in this new era is to understand the "on the go" wants and needs of each target, then efficiently sift through all the options available, select the best combination of communication tools and techniques (media, format, location, length of message, etc), master each new medium as it emerges, and deliver a simple, memorable and cohesive set of brand messages that will shift attitudes and behavior. No small task, for sure. Having worked for traditional agencies both big and small, I have seen that those agencies are not steeped in the digital history necessary to know -- by instinct and experience -- which new media tools are best suited to accomplish the complex messaging missions of one singular brand in today's world. That kind of knowledge takes time, trial, error, and adjustment to grasp and master. Peter: Great assessment of the new opportunities marketers face to foster the most meaningful discussions and interactions of a brand with its many (and sometimes disparate) customer segments. Once positioning and messaging are determined, the next big challenges health care marketers face in this new era is to understand the “on the go” wants and needs of each target, then efficiently sift through all the options available, select the best combination of communication tools and techniques (media, format, location, length of message, etc), master each new medium as it emerges, and deliver a simple, memorable and cohesive set of brand messages that will shift attitudes and behavior. No small task, for sure. Having worked for traditional agencies both big and small, I have seen that those agencies are not steeped in the digital history necessary to know — by instinct and experience — which new media tools are best suited to accomplish the complex messaging missions of one singular brand in today’s world. That kind of knowledge takes time, trial, error, and adjustment to grasp and master.

]]> Comment on Next Under the Knife… Pharma SEO by Kevin Loretucci http://www.compasshc.com/blog/next-under-the-knife-pharma-seo/22/04/2010/comment-page-1/#comment-1922 Kevin Loretucci Sat, 24 Apr 2010 15:10:51 +0000 http://www.compasshc.com/?p=365#comment-1922 Very interesting article. Very interesting article.

]]> Comment on HCP RM: Let’s Not Repeat The Same Mistakes by forex robot http://www.compasshc.com/blog/hcp-rm-lets-not-repeat-the-same-mistakes/29/01/2010/comment-page-1/#comment-58 forex robot Sat, 20 Feb 2010 12:12:07 +0000 http://www.compasshc.com/?p=222#comment-58 nice post. thanks. nice post. thanks.

]]> Comment on HCP RM: Ensuring HCP Adoption by William Howenstein http://www.compasshc.com/blog/hcp-rm-ensuring-hcp-adoption/21/12/2009/comment-page-1/#comment-11 William Howenstein Wed, 23 Dec 2009 22:08:42 +0000 http://www.compasshc.com/?p=140#comment-11 SPACE IS GOOD. HOW DO YOU ATTRACT USERS? SPACE IS GOOD. HOW DO YOU ATTRACT USERS?

]]> Comment on Mobile Marketing for Pharma: An Innovation Lab Whitepaper by William Howenstein http://www.compasshc.com/blog/mobile-marketing-for-pharma-an-innovation-lab-whitepaper/01/11/2009/comment-page-1/#comment-10 William Howenstein Wed, 23 Dec 2009 22:07:37 +0000 http://www.compasshc.com/?p=114#comment-10 I like knocking down 750 pages to something that can be grasped using the internet. I suspect that any key issues could be printed. Now if you could do the same for the Healthcare bill! WKH I like knocking down 750 pages to something that can be grasped using the internet. I suspect that any key issues could be printed.

Now if you could do the same for the Healthcare bill!

WKH

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