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January 29, 2010 » Innovation Labs Recap > HCP RM: The New Industry Buzzword?

By... Peter Nalen in News Add Comment

Everywhere in the industry these days, you hear talk about Healthcare Professional Relationship Marketing (HCP RM), Non-personal Promotion (NPP), and Channel Preference Marketing (CRM). Nearly every company has these programs on their “to do” list, but few are actually implementing them. Why is this? On November 4, 2009, Compass Healthcare Communications hosted its Innovation Lab Series workshop in Princeton, assembling a team of participants and expert panelists to discuss this very topic.
November 1, 2009 » Mobile Marketing for Pharma: An Innovation Lab Whitepaper

By... Peter Nalen in News 1 Comment

In May, Compass Healthcare Communications gathered together some of the Mobile Marketing industry’s leading authorities to participate in its Innovation Lab Series. The Series provides insight and guidance about emerging marketing trends and how to successfully apply them. More than a passive “sit and listen” meeting, it is an engaging and interactive session from which
October 1, 2009 » Making Big Waves

By... Peter Nalen in News 1 Comment

To many marketers, the challenge would seem nearly impossible: introduce a specialty product into a category dominated by a well-established player, and into a marketplace largely satisfied with the existing standard of care. Such was the situation that Tercica, Inc., a subsidiary of the Ipsen Group, found itself in as it prepared to launch Somatuline

January 29, 2010 » Innovation Labs Recap > HCP RM: The New Industry Buzzword?

November 1, 2009 » Mobile Marketing for Pharma: An Innovation Lab Whitepaper

October 1, 2009 » Making Big Waves

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