People » Mike Mayer

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Mike Mayer » Sr. Analytics Manager

Title:
Sr. Analytics Manager

Brands Influenced:
Somatuline Depot, Ventavis, PAH Pathways, Veletri, Increlex, Glumetza, Elestrin, Perforomist, and Proleukin

Education:
Bachelor of Science
Double major in Economics & Finance
with an IT minor
Monmouth University

Hobbies:
Books, comic books, movies (especially cult classics – favorite is “Boondock Saints”), video games, and anything dealing with economics. I also listen to podcasts and make spreadsheets for all of the above. Most of all I love spending time with my wife, Cat, and our Golden doodle dog named Cloud.

Favorite Quote:
“The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.” — Friedrich Hayek

Favorite Websites/Online Properties:
Anything Google, Facebook, IGN.com, Shirt.Woot.com, Occam’s Razor by Avinash Kaushik (blog), Mint.com

It must be very rewarding to do what you love (and get paid for it!). How do you balance productivity with having fun?
My OCD helps; the good thing is it (the repetition and ordering of things) makes me work hard for a long period of time. I go in stints (highly focused for a project, then need a 10-min break). It’s self-reinforcing. I’m constantly triple-checking everything.

I’ve heard you’re an avid Green Lantern comic book fan. If you could possess any superhero power, what would it be?
I’d choose to receive a Green Lantern ring. Being a superhero means being a good person and helping others; Green Lanterns are chosen because they’re honest and have strong willpower. The ring is connected to your mind to create whatever you want, as long as you concentrate to make it happen. If you distract a Green Lantern, you can beat him. They have to be smart and 100% committed and focused to survive. It’s the classic brain over brawn scenario.

Which overrated celebrity do you wish would go away, and why?
I would get rid of Perez Hilton. Something about that guy rubs me the wrong way. I think celebrities should be celebrities for doing something, not just being an overly popular paparazzi.

Describe some of the perks and downfalls of growing up with a twin.
You never have to be lonely and always have a partner in crime (for instance, when kids are afraid to go to a school dance). The downfall was “finding yourself” when everyone saw you and your twin as the same person. We wore the same outfits but different colors as kids. As a kid it was hard to differentiate yourself when everyone is calling you by your last name because they don’t know which twin you are. But once you find yourself, you realize how cool it is to have a twin. The hardest part for me now is living two hours away from him.

As a newlywed, is there any advice you would give to those looking to take “the plunge?”
Have extensive conversations before getting married about the important things, like living arrangements, financials, future children, religion. and ARGUE—make sure you have at least one huge fight before you get married.

What one song could be the soundtrack for your life?
I would say a mash up of Danny Wiessner’s “2-player Co-op (Player 2 Press Start)” and Kirby Krackle’s “Ring Capacity.”