Customer Targeting and Acquisition
Finding an audience for your brand's message in the rare disease space requires proven expertise and a demonstrated combination of art and science, which is what Compass brings to the table. From media services to search marketing to advocacy outreach , Compass knows how to leverage a variety of approaches and reach vehicles to locate your optimal audience and motivate them to take action. Discover the different ways we can expand the reach of your message and find your needles in the haystack.
Interactive Services
What are the ingredients of a good interactive program? First, an effective program will create an experience for your audience. It will also move your audience along the behavioral pathway to motivate them to take action. And it will do all this in a way that complements and integrates with the rest of your promotional efforts. Whether it's a website, an eMail campaign, or an interactive web conference, Compass knows how to build interactive programs that give your brand an edge.
Social Media Services
Social media is transforming the way people talk about their health and your brand. It is also where you can reach many of your elusive customers. Information is no longer disseminated exclusively by experts or marketers, but from anyone who is online. Control of information and your message is shifting into the hands of patients, caregivers, doctors, pharmacists and nurses who are using blogs, message boards, videos and social networks to influence the image of your brand. Compass understands this. We have first-hand experience in both monitoring the social media space and engaging with your brands communities—all to enhance and protect your brand.
Customer Relationship Marketing Services
Today's marketer knows the value of a well-designed database. At Compass, we don't just build databases; we build databases that build relationships. We know that a successful customer relationship marketing (CRM) program does not just bombard your targets with messages, but must utilize dynamic message progression to understand what message or tool each target needs when they need it. Whether it's providing access to education webinars for your patient or physician targets, loyalty programs to patients, or samples to doctors, our relationship programs provide meaningful content and resources—in the preferred channels of communication—that move your audience along a desired behavioral pathway.
Analytics
Once you've designed and implemented your communications programs, how can you tell whether they're working or not? The answer is with strong analytics. Analytics are built into every program that Compass designs. We translate comprehensive, quantitative data into meaningful, actionable information so that programs that are working are optimized and those that aren't are refined or eliminated.
Branding Services
Think of some of the strongest brands in our popular culture today. Nike. Coke. Budweiser. Each of these brands is a single identity that lives in the minds of its target audiences. Each captures qualities both rational and emotive.