Customer Targeting and Acquisition
In the online world, just because you build it doesn't necessarily mean they'll come. Finding an audience for your brand's message is easy, but finding the right audience requires proven expertise and a demonstrated combination of art and science, which is what Compass brings to the table.
Interactive Services
What are the ingredients of a good interactive program? First, an effective program will create an experience for your audience. It will also move your audience along the behavioral pathway to motivate them to take action. It will do all this in a way that complements - not replaces - your offline promotional efforts.
Social Media Services
Social media is transforming the way people talk about their health and your brand. Information is no longer disseminated exclusively by experts or marketers, but from anyone who is online. Compass understands this. We have experience in both monitoring the social media space and engaging with your brand's communities.
CRM Services
Today's marketer knows the value of a well-designed database. At Compass, we don't just build databases; we build databases that build relationships. We know that a successful customer relationship marketing (CRM) program must understand what message or tool each target needs when they need it.
Analytics
Once you've implemented your communications programs, how can you tell whether they're working or not? The answer is with strong analytics. We translate quantitative data into meaningful information so that programs that are working are optimized and those that aren't are refined or eliminated.