Our Consumer programs and services reach and motivate patients and caregivers to request specific brands, as well as maintain compliance and persistency with these brands. They include:
Online Advertising and Media Services
eMail Marketing
Online Advertising and Media Services
We leverage our strategic online marketing expertise and knowledge of online consumer behavior to develop online advertising programs that effectively reach and capture consumer targets. Online advertising programs range from simple banner placements to complex media arrangements, content syndication and sponsorships.
Compass always prioritizes recommended advertising programs, ensuring the investment starts with the most efficient and targeted tactics, and then moving to an increasingly broad reach.
We develop creative advertising assets consistent with all the brands on and offline communications. These include banner advertising, rich media with interactive tools, articles and text links for targeted web properties. The most up-to-date creative technologies are leveraged on behalf of our clients, ensuring that effective and engaging messaging is appropriately placed in relevant online environments, capturing the brands target audiences where they are.
We work both independently or in partnership with our client’s media-buying agency to implement the media plan and placement strategy with Compass-developed creative assets.
Our Online Advertising and Media Services include:
- Independent or collaborative development of the media program and placement strategy
- Development of advertising asset design and copy
- Programming of all interactive features
- Facilitation through the Medical, Regulatory and Legal review process
- Submission to the FDA and trafficking of the assets
We are highly skilled in the creation of customized branded and unbranded eMail campaigns that motivate consumer prospects, patients, and/or caregivers of patients to take action. Setting our sights on our client’s brand’s goals and objectives, we develop measurable campaigns that are deployed over a pre-determined period of time. These campaigns are designed to motivate consumers to take appropriate actions such as:
- Drive patient/caregiver database acquisition
- Drive site interaction
- Tool or coupon use
- Increased compliance with therapy
The campaign can be fulfilled by our client’s eMail fulfillment capabilities or by one of Compass Healthcare Communication’s partners. Measurements of these campaigns are customized to the specific objectives but frequently include:
- Cost per acquired name, new prescriptions (NRx)
- Referral rate (of eMail to friends/family)
- Increased brand awareness
Our eMail Marketing Campaign Services include:
- Strategic assessment
- Media planning and approach for the campaign
- eMail fulfillment methodology
- Development of the creative look and feel
- Creation of original, and use of existing brand copy for content
- Facilitation of eMail(s) through the Medical, Regulatory and Legal review process
- Programming and QA
- Management of and/or integration with the fulfillment vendor
- Campaign assessment and measurement
