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Customer Targeting and Acquisition
With our knowledge of your target audiences, wherever and however few and far between they are, we will ensure that your message not only reaches them, but also motivates them to take the right action. We utilize proven techniques to maximize your reach through each of the many and varied media programs, online properties, and search engines.
Whether we’re optimizing search results for your brand by selecting the right keywords, or developing banner ads that encourage brand awareness, Compass knows how to reach and acquire your customer.
Online and targeted offline media and advertising is a great way to reach and capture the attention of your target audiences. At Compass, we leverage our strategic marketing expertise and knowledge of your customer behavior to create dynamic advertising programs, delivered against targeted media placements.
Search engines are the #1 resource for those seeking health information, especially in the rare disease space. Compass has a best-in-class search department and we integrate search marketing into all of our interactive initiatives. Our search results—both paid and organic—are some of the strongest in the industry and our clients brands consistently outrank their competitors.
Mobile Marketing is an increasingly popular form of communication. Ninety percent of Americans use cell phones and 20% employ smartphone technology.1 Approximately 74 million Americans are accessing the mobile Web each month.2 In fact, there are three times as many web-enabled phones as there are PCs, with more people choosing to access the Internet via mobile phones than through their computers.3 79% of HCPs under the age of 45 have a smartphone4.
Whether it’s a follow-up to an initial marketing message, an efficient channel to distribute important announcements or alerts, or customized personal relationship marketing messages or reminders, our Mobile Marketing services give you the flexibility and freedom to communicate anytime, anywhere.
References: 1. Fierce Wireless, 2009. 2. eMarketerMobile, 2009. 3. Mobile Marketer, 2009; 4. Manhattan Research, 2009.