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Customer Targeting and Acquisition
With our knowledge of online promotion, Compass helps ensure that your message not only reaches the right audience, but also motivates them to take the right action. We utilize proven techniques to maximize your reach through each of the many and varied online media programs, properties and search engines.
Whether we’re optimizing search results for your brand by selecting the right keywords, or developing banner ads that encourage brand awareness, Compass knows how to get your brand noticed in a busy and competitive space.
Online media and advertising is a great way to reach and capture the attention of your target audiences. At Compass, we leverage our strategic marketing expertise and knowledge of online behavior to create dynamic and targeted online media programs using banner ads and rich media with interactive tools, delivered against complex media campaigns, content syndication, and sponsorships.
Search engines are the #1 resource for those seeking health information, used by 86% of consumers and 72%1 of physicians with health inquiries. Because we integrate search marketing into all of our initiatives, Compass has built a best-in-class search department. We understand how HCPs look for information online—84%, for instance, enter a condition name or diagnosis into search engine fields while 75% key in brand names of medications.1 Our search results—both paid and organic—are some of the strongest in the industry and our clients’ brands consistently outrank their competitors.
Reference: 1. Harris Interactive.
Mobile Marketing is an increasingly popular form of communication. Ninety percent of Americans use cell phones and 20% employ smartphone technology.1 Approximately 74 million Americans are accessing the mobile Web each month.2 In fact, there are three times as many web-enabled phones as there are PCs, with more people choosing to access the Internet via mobile phones than through their computers.3 79% of HCPs under the age of 45 have a smartphone4.
Whether it’s a follow-up to an initial marketing message, an efficient channel to distribute important announcements or alerts, or customized personal relationship marketing messages or reminders, our Mobile Marketing services give you the flexibility and freedom to communicate anytime, anywhere.
References: 1. Fierce Wireless, 2009. 2. eMarketerMobile, 2009. 3. Mobile Marketer, 2009; 4. Manhattan Research, 2009.