Services » Interactive Services
Interactive Services
A good interactive program will do far more than simply educate your audience about your brand or disease state: It will create an experience for them. At Compass, we have deep, proven experience in leveraging the strength of interactive marketing to support your brand and complement your other promotional efforts. We know how to use interactive marketing to deliver customized information in a highly memorable way and drive behavioral change.
Whether it’s a website, email campaign, webinar, or interactive kiosk at a trade show, our diverse interactive service offerings can help you connect with consumer and healthcare professional audiences like never before.
Brand.com websites are the foundation of your brand’s brand’s communication platform. If you are building a new site or upgrading, refreshing or continually optimizing an existing one, our objective-based sites work to achieve your brand’s overall marketing goals. Whether it’s to support your patient/caregiver and HCP targets via a one-stop support portal, drive trial, or build your patient or HCP databases, our segmented sites are designed to move each audience segment appropriately down a specific behavioral pathway. We also incorporate the latest interactive technologies—interactive learning centers, archived HCP webcasts, and video—to create an optimal user experience and move your audience toward desired behavioral change.
Disease education plays a critical role in supporting diagnosis, disease education and disease management—particularly in the rare disease space where there is a great deal of unmet need. Whether its parent or patient focused or a medical education portal, Compass has experience developing regulatory-compliant (see our blog post on unbranded sites and FDA) disease education sites that will meet the unmet needs of your target audiences.
Our successful ProConnect™ and PatientConnect™ informative webinar programs target both HCPs and patients, delivering quality information in a highly convenient and collaborative environment. Compass promotes the webinars through multiple channels to ensure attendance. Individuals can attend these programs from the comfort of their home or office, participating in real-time Q&A sessions, or choose to view the archived web content later. Webinar links can direct participants to your brand’s website and retention programs or connect HCPs with their sales rep or additional medical education resources.