Services » Interactive Services
Interactive Services
A good interactive program will do far more than simply educate your audience about your brand. It will create an experience for them. At Compass, we have proven experience in leveraging the strength of interactive marketing to support your brand and complement your offline promotional efforts. We know how to use interactive marketing to deliver customized information in a highly memorable way and drive behavioral change.
Whether it’s a website, eMail campaign, webinar, or interactive kiosk at a trade show, our diverse interactive service offerings can help you connect with healthcare professional and consumer audiences like never before.
Websites are the foundation of your brand’s interactive and relationship marketing programs. If you are building a new site or upgrading, refreshing or continually optimizing an existing one, our objective-based sites work to achieve your brand’s overall marketing goals. Whether it’s to support your patient/caregiver and HCP targets via a one-stop support portal, drive trial, or build your patient or HCP databases, our segmented sites are designed to move each audience segment appropriately down a specific behavioral pathway. We also incorporate the latest interactive technologies—interactive learning centers, archived HCP webcasts, and video—to create an optimal user experience and move your audience toward desired behavioral change.
Whatever your eMail campaign objective—to promote awareness, drive acquisition into your database, or promote trial—Compass will create a customized and measurable campaign that motivates consumer prospects or healthcare professional targets to take action. We customize the measurement of your eMail campaign’s effectiveness to match your specific objectives. Common measurements may include increased brand awareness, referral rate of eMail to others, and new prescriptions.
Compass provides all components needed for full execution of your eDetail program—everything from recruiting qualified healthcare professionals to designing the interactive learning program to providing honoraria to participants. We also design learning vehicles that connect with HCP audiences. Tools such as KOL voiceovers, interactive quizzes and games, MOA videos, follow-up surveys, and opt-in database features help communicate your brand’s message, ensure maximum retention, and lay the groundwork for ongoing communications with your target audience. When tied to a larger relationship marketing program, eDetails can strengthen your relationship with HCPs and move them along the behavioral pathway from awareness to loyalty.
Our successful ProConnect™ and PatientConnect™ informative webinar programs target both HCPs and patients, delivering quality information in a highly convenient and collaborative environment. Compass promotes the webinars through multiple channels to ensure attendance. Individuals can attend these programs from the comfort of their home or office, participating in real-time Q&A sessions, or choose to view the archived web content later. Webinar links can direct participants to your brand’s website and retention programs or connect HCPs with their sales rep or online sample ordering.
When exhibiting at a convention, it’s all too easy for your booth—and your brand—to get lost in the crowd. Interactive convention displays offer an engaging means of breaking through the clutter and driving traffic to your booth. Using digital-oriented interactivity, you can engage HCPs directly with your brand and gather information about attendees that can be used for continued communication.
The Compass Extranet is a password-protected site that can include multiple distinct sections or "tiers" to support the specific needs of each audience member involved in the clinical and thought leadership development of your business. These members include KOLs, speakers, your clinical investigation team, and patients enrolled in your clinical trials. Our multi-tiered clinical extranet provides a one-stop information and support destination for all these individuals.
eCommerce offers an ideal venue for direct-to-physician sales and ordering and Compass understands how to create an effective on-site ordering and purchasing environment. We look to streamline the purchasing process through features such as on-the-spot product information, an interactive shopping cart, and features that let shoppers track the progress of an order. In order to drive traffic to your online store, Compass develops strong calls-to-action and callouts, strategically placed within the pages of your site.
One of the distinguishing features of interactive media is its ability to entertain. By combining entertainment with your marketing messages, you’re able to communicate your brand’s benefits in an entirely new manner. Compass can help create customized games that communicate your brand’s message in an engaging way. These games can then be deployed on multiple platforms, from your brand’s Web site or a microsite to a mobile phone or convention booth.