Services » Public Releations and Social Media
Public Releations and Social Media
There are many trade, consumer, business, and social media outlets out there—many players whose opinions and experiences can influence your brand. At Compass, we believe it is important to listen to and understand what others are saying about your brand. We also feel it is critical that your brand be accurately and appropriately represented throughout the entire online space, not just on your branded Website.
Whether you have recently launched a brand, a larger competitor has unfairly shaped the marketplace perception or your product or disease is simply too “niche” to receive appropriate attention, Compass can help get the conversation going.
How do you ensure that your message—whether branded, corporate, or unbranded—is consistently and appropriately delivered? The answer can be a balancing act between acting within regulations and thinking outside the box. At Compass, we have expertise in diverse therapeutic categories as well as in specialty pharma, biotech, and diagnostics—so we understand your competitive landscape. We’ve also built solid relationships with the many media targets that influence your brand. Communicating with these targets as well as with brand managers and key stakeholders, we work to ensure consistency of your message within the entire online space.
Our SOCIAL MEDIAtiontrade; service has four basic components: Observe. Contribute. Evangelize. Connect. Start by listening to what others are saying about your brand. Then add to the conversation, providing accurate and customized content. Finally, move to a two-way dialogue with your customers and support their communities. There are many ways you can engage and converse with your customers based on your individual brand goals and customer situation. Compass can help you get the conversation going.
At Compass we recognize that people seek information from multiple sources. That’s why we created Online Outreach, our public relations program that ensures that your brand’s message is appropriately, accurately, and consistently represented throughout the entire online space. To this end, we identify relevant online “influencers,” such as key web properties associations, advocacy groups, bloggers, and other third parties. We then provide these influencers with customized, contextually appropriate bylines and content placement as well as appropriate links to help manage the flow of information related to your brand.
In this age of user-generated content, anyone with an Internet connection and a blog account can create a negative post about your brand. Brand BodyGuard is our reputation management program that helps ensure that your brand is accurately and appropriately represented online and protects your brand from negative or inaccurate information that may show up on search engine result pages. In addition, Brand Bodyguard looks to optimize search engine results pages for brand-related queries.
For patients with rare or unusual disorders, connecting with others who share their same condition can prove difficult. Fortunately, by leveraging the power of social media, including blogs and community sites, Compass has helped engage and enhance patient communities online. By creating these properties, we empower people with similar conditions and/or interests to share valuable thoughts and tips and find support.