Services » Social Media Services
Social Media Services
There are many social media outlets out there and many players whose opinions and experiences can influence your brand. At Compass, we believe it is important to listen to and understand what others are saying about your brand. We also feel it is critical that your brand be accurately and appropriately represented throughout the entire online space, not just on your branded website.
Whether you have recently launched a brand, a larger competitor has unfairly shaped the marketplace perception, or your product or disease is simply too “niche” to utilize more traditional marketing vehicles, Compass can help get the conversation going.
Our SOCIAL MEDIAtion™ service has four basic components: Observe. Contribute. Evangelize. Connect. Start by listening to what others are saying about your brand. Then add to the conversation, providing accurate and customized content. Finally, move to a two-way dialogue with your customers and support their communities. There are many ways you can engage and converse with your customers based on your individual brand goals and customer situation. Compass can help you get the conversation going.
At Compass we recognize that people seek information from multiple sources. That’s why we created Online Outreach, our public relations program that ensures that your brand’s message is appropriately, accurately, and consistently represented throughout the entire online space. To this end, we identify relevant online "influencers," such as medical information sites, association and advocacy group sites, bloggers, and other third parties. We then provide these publishers with customized, contextually appropriate content as well as appropriate links to help accurately present information related to your brand and/or disease state.
For patients with rare or orphan disorders, connecting with others who share their same condition can prove difficult. Fortunately, by leveraging the power of social media, including blogs and community sites, Compass has helped engage and enhance patient communities online. By creating these properties, we empower people with similar conditions and/or interests to share valuable thoughts and tips and find support.