Compass Healthcare Communications works with our clients to create customized online marketing solutions that drive superior ROI.

		"We look to our agency partners to provide strategic marketing as well as tactical expertise, and Compass certainly fits that bill."

We are marketers first, leveraging our pharmaceutical marketing expertise with our online communications knowledge to develop and execute marketing solutions that efficiently drive brand success.

To that end, there are three main points of difference between Compass and other online marketing agencies servicing the healthcare industry:

1. Our Clients: Compass Healthcare Communications only works with a specific type of client in the healthcare industry.
   Our clients:
   • May not have large sales forces or large brand teams, but they do have the same needs when it comes to smart marketing.
   • May be in niche categories, or in very competitive ones.
   • May be outspent by their competitors, but not outsmarted.

   That’s where Compass excels.

   Our clients fit at least 2 of the following criteria:

   • Limited marketing budget(s)
   • Insufficient sales force coverage
   • Information needy therapy/condition
   • Non blockbuster product
   • Beginning/end of lifecycle
2. Our Approach: We are marketers first; we see the Internet as a powerful marketing tool, not just a unique technology. Our hands-on experience directing, developing, and measuring all forms of marketing communications allows us to design, develop and measure integrated online programs that achieve results We customize our solutions to fit the unique needs of each client. We believe there are no cookie cutter solutions. Our programs and services recognize that different messages are required via different mediums at different times throughout the Prescription Purchase Behavior Dynamic.
3. Our Philosophy: We Believe —
   • In honesty and integrity--it is the foundation of our business
   • Our relationships are long term. So, we will only bring to our clients those solutions that are tailored to the needs of the brand, whether that solution is big, small or sometimes no online marketing solution at all
   • Our client’s target audiences’ need more information than traditional promotional communications can provide to make informed decisions.
   • Successful online marketing solutions must be designed to achieve the brand’s marketing goals and must be fully integrated with the brands overall marketing plan.

   It is our responsibility to develop online marketing solutions that are:

   • Based on the brands business goals
   • Consistent with the brands overall marketing strategies
   • Designed, from the start, with agreed to measurement criteria