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Santarus Read More

How a Small Brand Created Big Waves

Client: Santarus, Inc.
How can a small or unestablished brand compete against marketplace giants? This was the challenge that confronted Santarus, Inc, as it sought to promote its heartburn medication, Zegerid (omeprazole/sodium bicarbonate) in a crowded category. Find out how, by using strategic online smarts to challenge its largest marketplace competitors, we helped a "little guy" find big success.

  • Customer Targeting and Acquisition
  • Analytics
Ipsen Read More

Launching Against Difficult Odds

Client: Ipsen
When Ipsen set out to launch its acromegaly therapy, Somatuline Depot (lanreotide) injection, it had numerous hurdles - motivating patients to switch to a new and unknown brand; overcoming a complacent audience that didn't see the need to switch; and having limited sales and marketing support at launch. Discover how interactive helped overcome these obstacles to create a successful brand launch.

  • Customer Targeting and Acquisition
  • Interactive Services
  • Social Media Services
  • CRM Services
  • Analytics
Actelion Read More

Supporting Patients and HCPs

Client: Actelion Pharmaceuticals
Supporting the needs of patients who suffer from pulmonary arterial hypertension, or PAH, has long been a goal of Actelion Pharmaceuticals. By helping Actelion leverage all of their support services among multiple brands to each of their target audiences, we helped them achieve better outcomes and create a competitive advantage.

  • Customer Targeting and Acquisition
  • Interactive Services
  • CRM Services
  • Analytics
BioMarin Read More

Uniting a Community Through Social Media

Client: BioMarin Pharmaceutical Inc.
Approximately 22,000 people in the US are diagnosed with Phenylketonuria, or PKU, a genetic condition requiring patients to adhere to strict protein-restricted diets. To reach and support this audience, Compass created www.pku.com, a Facebook-like unbranded community that leveraged the power of social media to help patients access disease information and provide support to one another.

  • Customer Targeting and Acquisition
  • Interactive Services
  • Social Media Services
  • CRM Services
  • Analytics